This new feature uses the Google Maps interface, which is familiar and comfortable for me.
Using the old Google Earth method for creating KMLs was annoying: When using the Driving Directions option, you couldn't change the route in any way. I had to create mini-routes to get a path to my ultimate destination and then string those together manually into one single KML. (Geeky, yet annoying.)
I like this feature because you can alter the route on the fly, just like with directions in Google Maps. Need to make a 5 mile detour to hit that Delorme grid or to stop at a particular cache? Just drag the route over and voila! The one thing I don't like about it is that it's a bit slow to load when you move routes around.